MoneyBoard - Money Making Forums

Full Version: Engagement Marketing Metrics & How to Improve Them
You're currently viewing a stripped down version of our content. View the full version with proper formatting.
“Engagement.” It’s a term often dismissed as “fluffy” that lacks true value towards primary business goals. But we live in a world where customers can engage with us in real time. And with this comes an expectation of delivering the best experience possible. It’s not just about letting your customers feel heard usa email list . Engagement metrics, while often seen as “vanity metrics,” are important indicators of how well your marketing is performing.

In this article, I’ll share six engagement metrics you must measure throughout the funnel to ensure your marketing is working. I’ll also share actionable tactics on how to improve them and, as a result, your bottom line. You put in the grind and work hours to create a superb piece of content. You know it will serve your audience, but…

Crickets.

While often considered a vanity metric, Reach is still a great indicator of your content’s performance. If you’re promoting visual media through social platforms or blog posts, Reach dictates how well it will perform.

A simple definition of Reach is: “the total number of people who see your content.” It’s a metric that indicates the unique users and readers who see the content you promote.

[attachment=139]

There are a few elements to consider when measuring Reach:

Unique users: As explained above, this is the standard method of measuring the reach of your content. Typically, unique users are measured through a 30-day window (thanks to cookies.) Bear in mind that not all views are created equally: a visitor to a landing page for a lead magnet will be more valuable than blog post readership.
Geo: Understanding where in the world people are consuming your content helps you allocate budget and resources effectively.
Device: Are your users reading your content on a desktop or a mobile device? Understanding how people consume your content will help you optimize and format the design experience of your content. Another metric to keep an eye on is social shares. Calculated as part of your Reach, shares can provide an indicator on how well your content is resonating with your audience.
How to Boost Content Reach

Thanks to algorithm updates, organic reach is now tougher than ever. Last month, we saw the biggest ever drop in Facebook organic reach to date. So how do you combat this? The most obvious way is through paid promotion. Many brands are allocating budget to boost the reach of their content.

Sponsored posts on Twitter, Facebook, and LinkedIn, are more popular than ever. For example, Barry Feldman invested in sponsored Facebook posts to announce his new eBook. While this post only generated 100 organic views, his paid efforts reached over 2,400 users:


Amplifying content using sponsored social posts and other paid media can be an effective way of extending reach, as well as generating a fresh stream of traffic president email list . When it comes to earned media, influencer marketing is more popular than ever. In fact, 84% of marketers planned on running at least one influencer marketing campaign in 2017.

Consider starting by engaging with micro-influencers first. Unlike celebrities or public figures, they’re individuals who operate in specific verticals. Their follower size is between 1,000 to 100,000 – which makes them more affordable and accessible than traditional influencers with an audience of 1M or over. They also tend to have a much higher rate of engagement.
Reference URL's